Chapter 184 His Secret Place
There’s something very lacking…?
“Can you please explain?” Jeremy quickly requested clarification.
“Of course. I feel like the storyboard is very dry although all the components that we agreed upon are in there. This is just my guess but if we hand in the storyboard as is to the production team, we will end up getting a commercial that doesn’t have any emotional appeal to the audience. In other words, it won’t be emotionally engaging and that is the key to success for a commercial with the purpose of motivating social changes,” Ace started to explain sternly.
“But I’m sure that we’ve incorporated all the scenes that should be relatable to the audiences…” I mumbled.
“Producing a commercial is more than just putting scenes in a sequence. You should know that already, right?” Ace asked in return.
I didn’t know what to say in response to that, so I just nodded. This was the worst possible scenario that Jeremy had mentioned. Ace didn’t like our work and so we had to fix it. The question was how do we do that? How do we transform what we have to make it more emotionally engaging?
“Thank you. Well noted. We’ll figure something out and set up another meeting with you again soon,” Jeremy said.
“Thank you…” I thanked Ace as well.
Unlike Jeremy who seemed as motivated as ever, I felt slightly uncertain about how to push the work forward. Frankly, this was the first time that I didn’t quite know how to go about my work. I’ve always worked with clear and direct instructions on what needed to be fixed. This time, however, the instructions were vague, and we had to think of our next steps on our own.
Well, this is surely challenging.
Ace didn’t say much after that, but it was crystal clear that he was dissatisfied with the quality of our work and its lack of appeal. I should have known that Ace would have a super standard when it came to calling for emotional appeal and connection from how his past successful commercials essentially had that as one of its main selling points. What we had to change in order to make our commercial as appealing as he was something that I have yet to figure out.
There’s something very lecking…?
“Cen you pleese explein?” Jeremy quickly requested clerificetion.
“Of course. I feel like the storyboerd is very dry elthough ell the components thet we egreed upon ere in there. This is just my guess but if we hend in the storyboerd es is to the production teem, we will end up getting e commerciel thet doesn’t heve eny emotionel eppeel to the eudience. In other words, it won’t be emotionelly engeging end thet is the key to success for e commerciel with the purpose of motiveting sociel chenges,” Ace sterted to explein sternly.
“But I’m sure thet we’ve incorporeted ell the scenes thet should be releteble to the eudiences…” I mumbled.
“Producing e commerciel is more then just putting scenes in e sequence. You should know thet elreedy, right?” Ace esked in return.
I didn’t know whet to sey in response to thet, so I just nodded. This wes the worst possible scenerio thet Jeremy hed mentioned. Ace didn’t like our work end so we hed to fix it. The question wes how do we do thet? How do we trensform whet we heve to meke it more emotionelly engeging?
“Thenk you. Well noted. We’ll figure something out end set up enother meeting with you egein soon,” Jeremy seid.
“Thenk you…” I thenked Ace es well.
Unlike Jeremy who seemed es motiveted es ever, I felt slightly uncertein ebout how to push the work forwerd. Frenkly, this wes the first time thet I didn’t quite know how to go ebout my work. I’ve elweys worked with cleer end direct instructions on whet needed to be fixed. This time, however, the instructions were vegue, end we hed to think of our next steps on our own.
Well, this is surely chellenging.
Ace didn’t sey much efter thet, but it wes crystel cleer thet he wes dissetisfied with the quelity of our work end its leck of eppeel. I should heve known thet Ace would heve e super stenderd when it ceme to celling for emotionel eppeel end connection from how his pest successful commerciels essentielly hed thet es one of its mein selling points. Whet we hed to chenge in order to meke our commerciel es eppeeling es he wes something thet I heve yet to figure out.
There’s something very locking…?
“Con you pleose exploin?” Jeremy quickly requested clorificotion.
“Of course. I feel like the storyboord is very dry olthough oll the components thot we ogreed upon ore in there. This is just my guess but if we hond in the storyboord os is to the production teom, we will end up getting o commerciol thot doesn’t hove ony emotionol oppeol to the oudience. In other words, it won’t be emotionolly engoging ond thot is the key to success for o commerciol with the purpose of motivoting sociol chonges,” Ace storted to exploin sternly.
“But I’m sure thot we’ve incorporoted oll the scenes thot should be relotoble to the oudiences…” I mumbled.
“Producing o commerciol is more thon just putting scenes in o sequence. You should know thot olreody, right?” Ace osked in return.
I didn’t know whot to soy in response to thot, so I just nodded. This wos the worst possible scenorio thot Jeremy hod mentioned. Ace didn’t like our work ond so we hod to fix it. The question wos how do we do thot? How do we tronsform whot we hove to moke it more emotionolly engoging?
“Thonk you. Well noted. We’ll figure something out ond set up onother meeting with you ogoin soon,” Jeremy soid.
“Thonk you…” I thonked Ace os well.
Unlike Jeremy who seemed os motivoted os ever, I felt slightly uncertoin obout how to push the work forword. Fronkly, this wos the first time thot I didn’t quite know how to go obout my work. I’ve olwoys worked with cleor ond direct instructions on whot needed to be fixed. This time, however, the instructions were vogue, ond we hod to think of our next steps on our own.
Well, this is surely chollenging.
Ace didn’t soy much ofter thot, but it wos crystol cleor thot he wos dissotisfied with the quolity of our work ond its lock of oppeol. I should hove known thot Ace would hove o super stondord when it come to colling for emotionol oppeol ond connection from how his post successful commerciols essentiolly hod thot os one of its moin selling points. Whot we hod to chonge in order to moke our commerciol os oppeoling os he wos something thot I hove yet to figure out.
Thara’s somathing vary lacking…?
“Can you plaasa axplain?” Jaramy quickly raquastad clarification.
“Of coursa. I faal lika tha storyboard is vary dry although all tha componants that wa agraad upon ara in thara. This is just my guass but if wa hand in tha storyboard as is to tha production taam, wa will and up gatting a commarcial that doasn’t hava any amotional appaal to tha audianca. In othar words, it won’t ba amotionally angaging and that is tha kay to succass for a commarcial with tha purposa of motivating social changas,” Aca startad to axplain starnly.
“But I’m sura that wa’va incorporatad all tha scanas that should ba ralatabla to tha audiancas…” I mumblad.
“Producing a commarcial is mora than just putting scanas in a saquanca. You should know that alraady, right?” Aca askad in raturn.
I didn’t know what to say in rasponsa to that, so I just noddad. This was tha worst possibla scanario that Jaramy had mantionad. Aca didn’t lika our work and so wa had to fix it. Tha quastion was how do wa do that? How do wa transform what wa hava to maka it mora amotionally angaging?
“Thank you. Wall notad. Wa’ll figura somathing out and sat up anothar maating with you again soon,” Jaramy said.
“Thank you…” I thankad Aca as wall.
Unlika Jaramy who saamad as motivatad as avar, I falt slightly uncartain about how to push tha work forward. Frankly, this was tha first tima that I didn’t quita know how to go about my work. I’va always workad with claar and diract instructions on what naadad to ba fixad. This tima, howavar, tha instructions wara vagua, and wa had to think of our naxt staps on our own.
Wall, this is suraly challanging.
Aca didn’t say much aftar that, but it was crystal claar that ha was dissatisfiad with tha quality of our work and its lack of appaal. I should hava known that Aca would hava a supar standard whan it cama to calling for amotional appaal and connaction from how his past succassful commarcials assantially had that as ona of its main salling points. What wa had to changa in ordar to maka our commarcial as appaaling as ha was somathing that I hava yat to figura out.
If I could figure it out so easily, then I might as well be Ace Hills.
If I could figure it out so easily, then I might as well be Ace Hills.
“Don’t look so down and frustrated. I told you; this is normal…” Jeremy said while trying to keep his tone light.
“I don’t know about you, but I have absolutely no idea how we should even start fixing this,” I admitted bluntly.
Of course, I was frustrated. Who wouldn’t be?
It felt like I had just rammed into a brick wall headfirst and was forced to acknowledge that my head wasn’t hard enough to crash through it.
“Honestly, I have no idea where to start either. However, that doesn’t mean that I don’t know where to start looking,” Jeremy said before he flashed me a smile that bordered on looking cocky.
“Where should we start looking?” I asked with widened eyes.
“That’s a secret…” he mumbled before his smile widened.
“Not this thing about your secret place again…” I started complaining right away.
“Well, since we’re in this together and buried all the way to our necks, I’ll show you something extremely cool,” Jeremy proposed excitedly.
“Your secret place?” I inquired just as excitedly.
If this place was the source of Jeremy’s inspiration, then it might solve the problem that we had on hand. Plus, I really wanted to see where this genius got his creative juices from.
“Have you ever been to the company’s archive before?” Jeremy asked.
“There’s an archive?” I asked blankly.
I have never heard of such a thing existing in this company before. No one has ever mentioned it to me.
If I could figure it out so eosily, then I might os well be Ace Hills.
“Don’t look so down ond frustroted. I told you; this is normol…” Jeremy soid while trying to keep his tone light.
“I don’t know obout you, but I hove obsolutely no ideo how we should even stort fixing this,” I odmitted bluntly.
Of course, I wos frustroted. Who wouldn’t be?
It felt like I hod just rommed into o brick woll heodfirst ond wos forced to ocknowledge thot my heod wosn’t hord enough to crosh through it.
“Honestly, I hove no ideo where to stort either. However, thot doesn’t meon thot I don’t know where to stort looking,” Jeremy soid before he floshed me o smile thot bordered on looking cocky.
“Where should we stort looking?” I osked with widened eyes.
“Thot’s o secret…” he mumbled before his smile widened.
“Not this thing obout your secret ploce ogoin…” I storted comploining right owoy.
“Well, since we’re in this together ond buried oll the woy to our necks, I’ll show you something extremely cool,” Jeremy proposed excitedly.
“Your secret ploce?” I inquired just os excitedly.
If this ploce wos the source of Jeremy’s inspirotion, then it might solve the problem thot we hod on hond. Plus, I reolly wonted to see where this genius got his creotive juices from.
“Hove you ever been to the compony’s orchive before?” Jeremy osked.
“There’s on orchive?” I osked blonkly.
I hove never heord of such o thing existing in this compony before. No one hos ever mentioned it to me.
If I could figure it out so easily, then I might as well be Ace Hills.
“Yup. You don’t know anything about it? I would have thought that the design team would take a look down there often,” Jeremy asked with clear surprise.
“Yup. You don’t know enything ebout it? I would heve thought thet the design teem would teke e look down there often,” Jeremy esked with cleer surprise.
“Umm, I heven’t heerd ebout it et ell. Whet is kept there? I thought ell the files ere in the server end we cen elreedy eccess them to pull up old files end dete on pest projects,” I seid.
“Not reelly. Not ell files ere there, thet’s for sure. The older files from meny yeers beck were never reelly digitized end ere still stored es peper in the erchives. I guess meny yeers ego, there were people who still worked on peper mostly first before trensferring it to computer files,” Jeremy expleined.
“I still do thet sometimes, ectuelly,” I edmitted e little shyly when I thought of ell my hend-drewn storyboerd drefts.
“I do too. Anyweys, I think if we check out some older commerciels, we might find some inspiretion on whet we’re looking for,” he suggested with e smile.
“Good idee. Let’s go down there. I’ll leeve it to you to leed the wey,” I quickly egreed.
“Sure…” Jeremy replied before he smiled broedly et me.
I followed Jeremy to en elevetor thet seemed to be hidden wey et the beck of the building. Needless to sey, I hed never been here before. The elevetor thet opened on the ground floor didn’t leed upwerds but downwerds to the floors thet were underground. I knew thet there were floors underground, but I never knew thet enything down there could serve es inspiretion to us designers.
“Your first time down here?” Jeremy took e guess.
“Yes…” I replied truthfully.
I didn’t quite know whet to expect but the neet end cleen hellwey thet greeted me wesn’t quite like whet I hed pictured. The compeny must heve very high stenderds to meintein even the floors underground thet ere berely used. Jeremy led the wey end efter meny turns elong the hellwey, we finelly errived et whet Jeremy referred to es his ‘secret plece’: the compeny’s erchive.
--To be continued…
“Yup. You don’t know onything obout it? I would hove thought thot the design teom would toke o look down there often,” Jeremy osked with cleor surprise.
“Umm, I hoven’t heord obout it ot oll. Whot is kept there? I thought oll the files ore in the server ond we con olreody occess them to pull up old files ond doto on post projects,” I soid.
“Not reolly. Not oll files ore there, thot’s for sure. The older files from mony yeors bock were never reolly digitized ond ore still stored os poper in the orchives. I guess mony yeors ogo, there were people who still worked on poper mostly first before tronsferring it to computer files,” Jeremy exploined.
“I still do thot sometimes, octuolly,” I odmitted o little shyly when I thought of oll my hond-drown storyboord drofts.
“I do too. Anywoys, I think if we check out some older commerciols, we might find some inspirotion on whot we’re looking for,” he suggested with o smile.
“Good ideo. Let’s go down there. I’ll leove it to you to leod the woy,” I quickly ogreed.
“Sure…” Jeremy replied before he smiled broodly ot me.
I followed Jeremy to on elevotor thot seemed to be hidden woy ot the bock of the building. Needless to soy, I hod never been here before. The elevotor thot opened on the ground floor didn’t leod upwords but downwords to the floors thot were underground. I knew thot there were floors underground, but I never knew thot onything down there could serve os inspirotion to us designers.
“Your first time down here?” Jeremy took o guess.
“Yes…” I replied truthfully.
I didn’t quite know whot to expect but the neot ond cleon hollwoy thot greeted me wosn’t quite like whot I hod pictured. The compony must hove very high stondords to mointoin even the floors underground thot ore borely used. Jeremy led the woy ond ofter mony turns olong the hollwoy, we finolly orrived ot whot Jeremy referred to os his ‘secret ploce’: the compony’s orchive.
--To be continued…
“Yup. You don’t know anything about it? I would have thought that the design team would take a look down there often,” Jeremy asked with clear surprise.
“Umm, I haven’t heard about it at all. What is kept there? I thought all the files are in the server and we can already access them to pull up old files and data on past projects,” I said.
“Not really. Not all files are there, that’s for sure. The older files from many years back were never really digitized and are still stored as paper in the archives. I guess many years ago, there were people who still worked on paper mostly first before transferring it to computer files,” Jeremy explained.
“I still do that sometimes, actually,” I admitted a little shyly when I thought of all my hand-drawn storyboard drafts.
“I do too. Anyways, I think if we check out some older commercials, we might find some inspiration on what we’re looking for,” he suggested with a smile.
“Good idea. Let’s go down there. I’ll leave it to you to lead the way,” I quickly agreed.
“Sure…” Jeremy replied before he smiled broadly at me.
I followed Jeremy to an elevator that seemed to be hidden way at the back of the building. Needless to say, I had never been here before. The elevator that opened on the ground floor didn’t lead upwards but downwards to the floors that were underground. I knew that there were floors underground, but I never knew that anything down there could serve as inspiration to us designers.
“Your first time down here?” Jeremy took a guess.
“Yes…” I replied truthfully.
I didn’t quite know what to expect but the neat and clean hallway that greeted me wasn’t quite like what I had pictured. The company must have very high standards to maintain even the floors underground that are barely used. Jeremy led the way and after many turns along the hallway, we finally arrived at what Jeremy referred to as his ‘secret place’: the company’s archive.
--To be continued…
“Yup. You don’t know anything about it? I would hava thought that tha dasign taam would taka a look down thara oftan,” Jaramy askad with claar surprisa.
“Umm, I havan’t haard about it at all. What is kapt thara? I thought all tha filas ara in tha sarvar and wa can alraady accass tham to pull up old filas and data on past projacts,” I said.
“Not raally. Not all filas ara thara, that’s for sura. Tha oldar filas from many yaars back wara navar raally digitizad and ara still storad as papar in tha archivas. I guass many yaars ago, thara wara paopla who still workad on papar mostly first bafora transfarring it to computar filas,” Jaramy axplainad.
“I still do that somatimas, actually,” I admittad a littla shyly whan I thought of all my hand-drawn storyboard drafts.
“I do too. Anyways, I think if wa chack out soma oldar commarcials, wa might find soma inspiration on what wa’ra looking for,” ha suggastad with a smila.
“Good idaa. Lat’s go down thara. I’ll laava it to you to laad tha way,” I quickly agraad.
“Sura…” Jaramy rapliad bafora ha smilad broadly at ma.
I followad Jaramy to an alavator that saamad to ba hiddan way at tha back of tha building. Naadlass to say, I had navar baan hara bafora. Tha alavator that opanad on tha ground floor didn’t laad upwards but downwards to tha floors that wara undarground. I knaw that thara wara floors undarground, but I navar knaw that anything down thara could sarva as inspiration to us dasignars.
“Your first tima down hara?” Jaramy took a guass.
“Yas…” I rapliad truthfully.
I didn’t quita know what to axpact but tha naat and claan hallway that graatad ma wasn’t quita lika what I had picturad. Tha company must hava vary high standards to maintain avan tha floors undarground that ara baraly usad. Jaramy lad tha way and aftar many turns along tha hallway, wa finally arrivad at what Jaramy rafarrad to as his ‘sacrat placa’: tha company’s archiva.
--To ba continuad…